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Santa Cruz

Richard Hoover’s passion for the acoustic guitar gave rise to a burning desire to discover how they were made and equally important, how they worked.  In 1968, there was absolutely no information on the construction of the acoustic steel string guitars.  In pre-Internet days, the other independent pioneers of guitar building may just as well have been on other planets.

Copying the assemblies of the important brands was straightforward, compared to truly controlling the guitar’s voice. Hoover turned to the printed body of knowledge on centuries of violin refinement as the sole source of the true way.  Herein lay the key for taking his favored instrument out of the realm of the factories and into the enlightened practice of traditional lutherie. The quest included independent experimentation, the grace of mentors, countless repairs, restorations and the construction of numerous guitars and carved-top mandolins.

Throughout the process, a concept grew.  If I try to figure this out by myself it will take forever.  This simple frustration, voiced by Richard, would have a profound effect on the future of steel string guitar making.  If I hold true to the principals and ethics of lutherie traditions, I can work as a team with others to accelerate the learning curve without compromise.  This became the mission statement for the beginnings of boutique lutherie and the inspiration for the Santa Cruz Guitar Co.

We know that the whole is greater than the sum of its parts, and that through practice and study we will pursue ongoing improvement. Each of us has become masterful in our current specialties and collectively we embody nearly two hundred years of expertise.  By adhering to the principles of physics and the tried and true practices of lutherie, SCGC guarantees the most sophisticated instrument of its kind. We will assure maximum sustain and complexity of overtones and maintain consistency of balance and tone specific to each of our standard models. To accommodate the subjective nature and personal requirements of EQ, tone and presence, we offer our considerable talents to deliver exactly what you need in a custom instrument.

You will be in fine company with the world’s best players, including Eric Clapton, Doc Watson, Tony Rice, Warren Haynes, Elvis Costello and many others.

Welcome to the Santa Cruz Guitar Company.

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All Products
Santa Cruz OM

An historical model for the contemporary player.When the OM (Orchestra Model) was introduced in the 1920's, it was consi

Santa Cruz OM Grand

More of the famous OM acoustic guitarOM sized acoustic guitars are extremely popular among acoustic guitar players.

Santa Cruz D Pre War

The guys at Santa Cruz said about it that "The D/PW’s powerful volume, overtones and rich presence is an epiphany to the

Santa Cruz Vintage Jumbo

Appealing looks and an immense tone...The Santa Cruz Vintage Jumbo is the ideal blues guitar. A deep, rich bas

Santa Cruz D Model

The Santa Cruz D model is a new kind of a dreadnought acoustic guitar.Most acoustic guitar players will tell you, dreadn

Santa Cruz OM Pre-War

The Santa Cruz OM Prewar honors its pre-WWII predecessors.The Orchestra model acoustic guitar dates back to 1929, w

Santa Cruz Tony Rice

A Flat-picker's dream...The Santa Cruz signature model is not a copy of Tony's 1935 Martin D-28 as some may think. It is