Lag guitars began when Michel Lag, a talented musician and guitar enthusiast, inherited his grandfather’s leather workshop in Toulouse. Over a number of years, he developed the space and skills shared with a number of like-minded friends to set up as an official lutherie.
Like most speciality guitar brands, Lag’s beginnings trace their origins from a humble place of fresh enthusiasm and dedication to craftsmanship. Expanding in 1998 with a move to Bedarieux, where, for over a decade, they supplied a few thousand electric guitars to happy French guitarists supporting a local brand.
At the end of 2002 Gerard Garnier, founder of the Algam group, French leader in the manufacturing and distribution of musical instruments, took over to help the struggling company as it was about to close down. Garnier and Lag made complimentary business partners and Lag began to make a name for itself on the world market with their innovative modern designs combined with the finest traditional lutherie. Following a number of international awards and recognition in 2010, their Tramontane acoustic range would gain them footing as experts of craft in world markets.
In 2013 their legendary Roxanne Racing collection, described by Phil Campbell of Motorhead as one of the “best guitars in the world”, was launched and received with extremely high regard and a new Lag factory was opened. This success and growth lead to manufacturing moving to China and expansion of their range of guitars, maintaining their exceptional quality with an increase in affordability for their growing fan base.