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When speaking about Fender the image of the Stratocaster comes to everybody's mind. The commercial success of Fender is iconic and none of the guitar manufacturers in the world was able to sell their electric guitars as Fender did, and it goes on until today.

In 1946 Clarence Leonidas Fender, also called Leo Fender, founded the Fender Electric Instrument Manufacturing Company in Fullerton, California.
Fender is famous for it’s electric guitars and bass guitars but the manufacturer produces and distributes also acoustic guitars, electric basses, mandolins, banjos, electric violins, guitar amplifiers, bass amplifiers and PA equipment, found in nearly every genre: rock ‘n’ roll, country and western, jazz, rhythm and blues, and many others.

The legendary Fender instruments such as the Telecaster and Stratocaster guitars and Precision and Jazz bass guitars are globally recognized as design classics. Today Fender not only continues to make their iconic instruments but also own other well renowned musical instruments brands such as: Squier, Jackson, Charvel and Gretsch guitars. Furthermore Fender does a collaboration with Eddie Van Halen to make the EVH guitars and amplifiers.
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Fender CS ’60 Thinline Tele Ltd (BTM Demo)
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Fender CS ’56 Esquire (BTM Demo)
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Fender CS 63 Tele Journey Man Relic Faded Lake Placid Blue (user demo)
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Fender American Professional Stratocaster RW

A new generation of the iconic Stratocaster. Fender has been innovative since it’s 1st day. The Stratocaster, which was introduced back in 1954, made such a huge impact on the music industry which is unquestionable. Although the early models’ specs are still relevant today and available through the Fender Custom Shop, the “standard” or should we say, “main” Stratocaster model went through changes along the years which kept it up to date with the era. 2017 will be remembered as one of these points in time when the famous American Standard line is being replaced by the new American Professional line.So, what is the difference, really?Well, one thing that remains, you can breathe, is the famous design of the Stratocaster. But, some new finishes like Antique Olive, Sonic Grey, and Mystic Seafoam are now added to Fender’s vast finish catalog.The first difference you will feel when you pick the Fender American Professional Stratocaster will probably be in the neck area - the neck shape of the Pro has a new deep C shape and the frets are narrower than the jumbos which were used on the Standard.Once you plug the Professional, the pickups, which are now NEW-V-MODE will present themselves to you. With the NEW-V-MODE each pickup is specifically designed to its position, so you will get the maximum tone of your guitar. Also, the nut on the Professional is genuine bone which is a great improvement in our opinion to the synthetic one on the Standard.We love the new neck shape, it feels more solid in the hand. The new pickups react wonderfully and also the improved pop-in tremolo arm, though being a small improvement some might say, make the American Professional a neater Stratocaster. But most important is, that the American Professional Stratocaster is not a new guitar, it is just a better, up to date, version of the Fender Stratocaster we all love.

Fender Standard Telecaster

Fender Telecaster Standard, an old school guitar with traditional looks and modern features. Duke Ellington once said "if it sounds good, it is good!". This sentence sums up all we think about the Fender Standard Telecaster guitar and Telecasters in general. When Leo Fender released his back then in the 50's new guitar, the Esquire, it had one pickup and no truss rod. Then came the broadcaster which was renamed the Telecaster due to a conflict with Gretsch. Then this Telecaster literally changed the world of rock 'n' roll!On the Standard Telecaster Fender went after originality, cost effectivity and playability. The body is made of one piece Alder (originally until 56 or so Telecaster guitars had Ash bodies) and the neck is a nice modern C shape maple one with medium jumbo frets. A main difference between the Fender Standard Telecaster and the original one from the 50's are the bridge saddles. Instead of the vintage 3 compensated saddles, Fender equipped the Standard Telecaster with 6 adjustable saddles for maximum intonation and setup adjustments. Fender also designed a new bridge to replace the "Ashtray" bridge that came with the old Telecasters.Sound wise there is no doubt about it, the Standard Telecaster is a Telecaster all right! It has twang, it has bite, it has smokin' highs and lows and mostly that distinctive Telecaster mid range we all love so much. Driving an amplifier with the Fender Standard Telecaster is easy, as the new Standard Tele Single Coil pickups are hotter than the old ones.

Fender Baja '60s Telecaster

Designed in Fender's custom shop, built for players!Fender's Classic Player series has been around for a decade now, bringing popular, yet re-imagined models from the 1950s through the 1970s to the hands of us guitar players. The Fender Classic Player Baja '60s Telecaster electric guitar is a great example for this brilliant series, it has that classic looks and tone with a feel any modern guitarist is sure to appreciate.The Fender Classic Player Baja '60s was designed by Fender custom shop master builder Chris Fleming. Chris chose Alder for the body as it is the wood which was used by Fender in the '60s. The result is a warm tone with great sustain. He also decided to use the 3 compensated saddles design Fender used back in the day, as much consider them to be a major contributor to the Telecaster's twang. For the neck Fender chose Pau Ferro wood which resembles to rosewood.A great deviation from original specs was made to the electronics of the Baja, while it is equipped with '58 and '52 American Vintage single-coil pickups, which delivers that signature Tele sound, the guitar is wired with a special 4-position blade switch and a 2-position S-1 switch, allowing you to switch from classic Tele to series and parallel out-of-phase tones. How great is that!

Fender CS ’63 Strat JRN (BTM Demo)
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Fender 60s Strat JRN Relic RW SHG (BTM Demo)

Fender CS ’63 Tele JRN Relic (BTM Demo)
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Fender CS Strat ’55 Rel MN (BTM Demo)
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