In 1965 Fender purchased the V.C. Squier Company, a former string manufacturing company founded in 1890 by Victor Carroll Squier. Although initiated to market their strings under its own brand, Fender decided in 1982 to use the Squire by Fender brand for commercializing lower priced products. The success was immediate. Today, Squier is as famous as Fender. When it comes to price, Squier guitars and basses are unbeatable. That, along with their iconic design and sound characteristics make them a favourite choice for the beginner and intermediate guitar player. Squier by Fender products range from electric guitars to acoustic guitars, bass guitars and amplifiers. All of them will smoothly ease your way into the music-playing world.