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When speaking about Fender the image of the Stratocaster comes to everybody's mind. The commercial success of Fender is iconic and none of the guitar manufacturers in the world was able to sell their electric guitars as Fender did, and it goes on until today.

In 1946 Clarence Leonidas Fender, also called Leo Fender, founded the Fender Electric Instrument Manufacturing Company in Fullerton, California.
Fender is famous for it’s electric guitars and bass guitars but the manufacturer produces and distributes also acoustic guitars, electric basses, mandolins, banjos, electric violins, guitar amplifiers, bass amplifiers and PA equipment, found in nearly every genre: rock ‘n’ roll, country and western, jazz, rhythm and blues, and many others.

The legendary Fender instruments such as the Telecaster and Stratocaster guitars and Precision and Jazz bass guitars are globally recognized as design classics. Today Fender not only continues to make their iconic instruments but also own other well renowned musical instruments brands such as: Squier, Jackson, Charvel and Gretsch guitars. Furthermore Fender does a collaboration with Eddie Van Halen to make the EVH guitars and amplifiers.
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Original Set

Fender CS ’60 Thinline Tele Ltd (BTM Demo)
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Fender CS ’56 Esquire (BTM Demo)
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Fender CD-60CE

The CD-60CE is one of the best selling acoustic guitars in the world. Really, it is. Why? cause it's a Fender that costs around 300$ and sounds good for it's price.It features spruce top & mahogany body, scalloped X bracing and an easy to use Fishman preamp system which will take care of your sound when plugged.One of the things that makes the CD-60CE such a popular beginner's guitar is it's comfy C shape neck, Barre (Bar) chords are coming easy on that one.If you are new to the guitar world or simply search for a guitar to enjoy with at an affordable price the CD-60CE might be the one. 

Fender American Vintage '63 Precision Bass

The year 1963 marks an important moment in Precision Bass history, because that's when a comfortable new round-laminated rosewood fingerboard first appeared on the bass that started it all. That's here on the new American Vintage '63 Precision Bass, which evokes that year's model with other authentic features including a slightly wider C-shaped maple neck, clay-colored dot fingerboard inlays, three-ply mint green pickguard (four-ply brown pickguard on Three-Color Sunburst model), new American Vintage '63 split single-coil pickup, lower-mounted finger rest, vintage-style bridge with threaded steel "barrel" saddles, flat-top knurled chrome control knobs, reverse tuners, chrome pickup and bridge covers, auxiliary strap button on the back of the headstock, and more. Available in Three-Color Sunburst, Olympic White, Faded Sonic Blue and Frost Red.

Standard Set (Tele)

Fender CS 63 Tele Journey Man Relic Faded Lake Placid Blue (user demo)
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Fender American Professional Stratocaster RW

A new generation of the iconic Stratocaster. Fender has been innovative since it’s 1st day. The Stratocaster, which was introduced back in 1954, made such a huge impact on the music industry which is unquestionable. Although the early models’ specs are still relevant today and available through the Fender Custom Shop, the “standard” or should we say, “main” Stratocaster model went through changes along the years which kept it up to date with the era. 2017 will be remembered as one of these points in time when the famous American Standard line is being replaced by the new American Professional line.So, what is the difference, really?Well, one thing that remains, you can breathe, is the famous design of the Stratocaster. But, some new finishes like Antique Olive, Sonic Grey, and Mystic Seafoam are now added to Fender’s vast finish catalog.The first difference you will feel when you pick the Fender American Professional Stratocaster will probably be in the neck area - the neck shape of the Pro has a new deep C shape and the frets are narrower than the jumbos which were used on the Standard.Once you plug the Professional, the pickups, which are now NEW-V-MODE will present themselves to you. With the NEW-V-MODE each pickup is specifically designed to its position, so you will get the maximum tone of your guitar. Also, the nut on the Professional is genuine bone which is a great improvement in our opinion to the synthetic one on the Standard.We love the new neck shape, it feels more solid in the hand. The new pickups react wonderfully and also the improved pop-in tremolo arm, though being a small improvement some might say, make the American Professional a neater Stratocaster. But most important is, that the American Professional Stratocaster is not a new guitar, it is just a better, up to date, version of the Fender Stratocaster we all love.

Fender American Standard Precision Bass MN

in short: a great one pickup position bass. The Fender American Standard Precision Bass is now upgraded with a seismic Fender Custom Shop '60s Precision Bass split single-coil pickup and a striking new Jade Pearl Metallic finish option.The Bridge is a 4-Saddle HiMass Vintage (String-Through-Body or Topload) and the tuning machines are the Fender "F" Light-Weight Vintage-Paddle Keys with tapered shafts.

Fender Standard Precision Bass PF

When thick tone is on demand. Since its early-'50s introduction, the Fender® Precision Bass® guitar has remained the world standard for thick tone and smooth playability. The Standard Precision Bass combines the best of old and new, with a modern single-coil pickup, shielded body cavity, medium jumbo frets, vintage-style bridge, tinted neck with rosewood or maple fretboard, three-ply parchment pickguard and '70s-style headstock logo.

Fender Standard Telecaster

Fender Telecaster Standard, an old school guitar with traditional looks and modern features. Duke Ellington once said "if it sounds good, it is good!". This sentence sums up all we think about the Fender Standard Telecaster guitar and Telecasters in general. When Leo Fender released his back then in the 50's new guitar, the Esquire, it had one pickup and no truss rod. Then came the broadcaster which was renamed the Telecaster due to a conflict with Gretsch. Then this Telecaster literally changed the world of rock 'n' roll!On the Standard Telecaster Fender went after originality, cost effectivity and playability. The body is made of one piece Alder (originally until 56 or so Telecaster guitars had Ash bodies) and the neck is a nice modern C shape maple one with medium jumbo frets. A main difference between the Fender Standard Telecaster and the original one from the 50's are the bridge saddles. Instead of the vintage 3 compensated saddles, Fender equipped the Standard Telecaster with 6 adjustable saddles for maximum intonation and setup adjustments. Fender also designed a new bridge to replace the "Ashtray" bridge that came with the old Telecasters.Sound wise there is no doubt about it, the Standard Telecaster is a Telecaster all right! It has twang, it has bite, it has smokin' highs and lows and mostly that distinctive Telecaster mid range we all love so much. Driving an amplifier with the Fender Standard Telecaster is easy, as the new Standard Tele Single Coil pickups are hotter than the old ones.

Fender Baja '60s Telecaster

Designed in Fender's custom shop, built for players!Fender's Classic Player series has been around for a decade now, bringing popular, yet re-imagined models from the 1950s through the 1970s to the hands of us guitar players. The Fender Classic Player Baja '60s Telecaster electric guitar is a great example for this brilliant series, it has that classic looks and tone with a feel any modern guitarist is sure to appreciate.The Fender Classic Player Baja '60s was designed by Fender custom shop master builder Chris Fleming. Chris chose Alder for the body as it is the wood which was used by Fender in the '60s. The result is a warm tone with great sustain. He also decided to use the 3 compensated saddles design Fender used back in the day, as much consider them to be a major contributor to the Telecaster's twang. For the neck Fender chose Pau Ferro wood which resembles to rosewood.A great deviation from original specs was made to the electronics of the Baja, while it is equipped with '58 and '52 American Vintage single-coil pickups, which delivers that signature Tele sound, the guitar is wired with a special 4-position blade switch and a 2-position S-1 switch, allowing you to switch from classic Tele to series and parallel out-of-phase tones. How great is that!

Fender CS ’63 Strat JRN (BTM Demo)
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Fender 60s Strat JRN Relic RW SHG (BTM Demo)

Fender CN60S

A First Classical Which Is Actually Playable Its not fair to suggest that all classical guitars are unplayable by beginners, but its not entirely false either.The surprise of many when picking up their first guitar bought at a boot sale by uncle Ted only to find the neck is so wide you can barely hold it. More than one budding musician has not followed through with their passion for music due to this first hurdle.Aware of this Fender must be as the CN60s is everything a beautifully made classical guitar should be and none of the things it shouldn't.Fender say it best ... "The Classic Design CN models combine the easy playability and distinct tone of nylon strings with the comfort of steel-string spacing.We've replaced the typically wide necks normally found on classical guitars with the same easy-playing neck profile found on all other Classic Design models" With a solid spruce top, mahogany back and sides and rolled fingerboard edges this guitar sounds lovely and plays like a dream! 

Fender ESC-105 NS
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A Perfect First Guitar. The name Fender resonates quality to beginners and experienced guitarists alike and that’s where this guitar fits in.  There are no end of budget classical acoustics on the market and most of us experienced guitarists will only know approximately 5% of the brands. So when the mighty Fender releases a well made, well spec’d classical for around $100 it makes a lot of sense. Compare the spec & the tones to similar guitars on TonePedia and decide, is this the starting guitar for you!? 

Fender CS ’63 Tele JRN Relic (BTM Demo)
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Fender CS Strat ’55 Rel MN (BTM Demo)
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Fender American Standard Precision Bass RW

in short: a great one pickup position bass. The Fender American Standard Precision Bass is now upgraded with a seismic Fender Custom Shop '60s Precision Bass split single-coil pickup and a striking new Jade Pearl Metallic finish option. The Bridge is a 4-Saddle HiMass Vintage (String-Through-Body or Topload) and the tuning machines are the Fender "F" Light-Weight Vintage-Paddle Keys with Tapered Shafts.

Fender Hot Rod Deluxe III

Your "all around" amplifier. The Fender Hot Rod Deluxe III carries on one of the world's most popular lines of guitar amplifiers. Armed with a pair of 6L6 power tubes, this amplifier gives you the deep and soulful sound that has formed the backdrop of modern guitar-based music. Another part of the Hot Rod Deluxe III's classic sound is the rich and brilliant Fender spring reverb - a sound favored in rock, blues, and country. Need some extra coverage onstage? Add a 4-ohm or an 8-ohm extension cabinet to your Hot Rod Deluxe III.