Ampeg’s line of meticulously crafted bass amp products are known and loved as one of the world’s leading brands in big, clean, punchy sound. Ask anyone why they choose Ampeg and the common denominator comes down to their unrivaled tone. They’ve built a solid reputation for durability, quality and tailored their products for the needs and desires of some of the world’s leading bass players from the practice room to the stadium.
The name Ampeg came from one of founder's Everett Hull and Stanley Michaels’ first ever products, a double bass pick-up, the "Amplified Peg”. Hull and Michaels set out in 1946 to develop pickups and instrument amplifiers with minimal output distortion, a quality favoured by jazz players at the time.
From it’s humble beginnings as the anti-rock n’ roll jazz players’ choice, Ampeg grew to revolutionize the sound of the electric bass in the late sixties with the help of guitar guru Dan Armstrong. They pioneered Super-Valve Technology to create their famous SVT amp, “the biggest, nastiest bass amplifier the world had ever seen”. The SVT would change the path of both Ampeg and bass amplification for years to come with an unprecedented 300 watts of RMS power, a hit for bigger venue gigs becoming the standard at the time.
Many of Ampeg’s most popular staples today owe their origins to models created at the outset of the company. The B-15 models, released in the 60’s are a favourite for Stax records legend Donald “Duck” Dunn’s. The Portaflex series, created by Jess Oliver in the late 1950s, remains a classic choice for high-output playing with lightweight, portable design. "Why Ampeg? "Because of the quality of sound and if it ain't broke, don't break it!"- Bootsy Collins.